Event space

Frontier, our tech-enabled space, fosters creativity and innovation, allowing agile collaboration with clients to inspire solutions. The Creative and Visual Design team transformed PwC’s perception as a technology partner, enhancing the Innovation team’s role in shaping innovative sessions. A new visual identity across touchpoints increased awareness, emphasising professional service provision.

In the ideation stage, we visualised innovation and technology, considering Frontier’s role in connecting and collaborating with teams and clients. The identity features horizontal and vertical lines, forming pixel blocks that merge into rectangles, symbolising connectivity. A vibrant color palette and modular brand system, paired with bold electric hues, ensure scalability and adaptation as Frontier grows.

We developed two websites, internal and external. The internal site on Google Sites introduces the Frontier team, showcasing space usage and links to a bespoke booking microsite. The external Foleon site serves as a template for clients attending Frontier sessions, providing agendas, session information, and post-event imagery. This concept positions Frontier as a pioneering force in technology, exceeding expectations.